![The Apprentice](https://image.tmdb.org/t/p/w342/hgHGsnZyeJTrNmFD37MDQgW2kAK.jpg)
18 Season
243 Episode
The Apprentice - Season 7 Episode 7 Freemium Magazine Launch
The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.
- Year: 2024
- Country: United Kingdom
- Genre: Reality
- Studio: BBC One
- Keyword: competition, business competition, employment
- Director: Mark Burnett
- Cast: Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell